SAFIRA 2.0

Booyakasha,

These days many of yous hommies talkin’but kp-ayyyyes, init? But da question on everyone’s mind is wot is da marketin gig, and ow can i score one? So, as da DCD main geeza, me is goin to set some objective criteria about ow to qualify fa a marketin gig of da kind dat pumps up yous kp-ayyyyes wiv da same name.

(if you don’t understand the above text, maybe this guy can help you)

First of all, let me just recap a few concepts. KPIs are measures of performance. KPIs can be defined to measure things at different levels. At SAFIRA, we measure KPIs at three levels - Company, Group (department, unit, team, etc), and Individual. Different groups track different KPIs. At DCD, we track an individual KPI called Marketing Gigs. This KPI applies to Managers (M) and Seniors (Z, S and Y).

What follows has nothing to do with the Performance Management system implemented and Managed by the DHR. This is a DCD thing

Another thing to understand is that there is an initiative going on, promoted by the DHR, which is the Global Communication Plan which is a program intended to stimulate internal communication at SAFIRA. Managers, Seniors and Engineers working for DCD also have responsibilities within this program. What the Marketing Gig KPI means is that DCD values internal communication as well, to the point that it indexes the individual component of the variable package.

Hence, to score a Marketing Gig you have to do some valuable communication item. I really don’t care if you did it for the Global Communication Plan, because a project needed it, or simply because you like to do it. What I care about is quality communication, with a positive internal or external impact. My criteria for “quality” is what is missing.

In this quality, I will define “quality communication” as communication that gathers interest from its intended audience, and has positive feedback.I’ll use two methods to measure this interest and feedback: Media interest and team interest. To keep it short, if your piece is published by a reputed publication with a circulation above 1500, you score a marketing gig. If your piece gathers 15 or more votes on PLIGG (AKA news.safira.pt), you score a Marketing Gig. One piece can only score 1 gig, even if it scores on PLIGG AND gets published. Makeovers of the same piece will not count. Covers, rip-offs, and pieces heavily inspired in other’s content will not count, even if only noted as such after publishing. You can quote others, but give your sources credit. Respek!